As devoted pet lovers, we’re always on the hunt for innovative ways to elevate our cats’ lives, from their health and comfort to their playtime adventures. SUPERZOO 2025, celebrating its 75th show as one of North America’s premier pet industry trade events, delivered an exciting showcase of fresh, imaginative products crafted for curious felines and the humans who adore them. From cutting-edge wellness innovations to toys that tap into their natural instincts, this milestone event had something for every whiskered personality. Let’s take a look at the standout cat products unveiled at SUPERZOO 2025, spotlighting the best the industry has to offer.
Our Top Cat Picks from SUPERZOO 2025
1. “The Fat Cat” Cat Backpack
Whether you’re running errands, heading to the vet, or training your cat to explore the outdoors, this backpack carrier makes it easy and safe. Designed specifically for larger cats, it’s well-ventilated, sturdy, and incredibly comfortable for both you and your feline. The breathable design and roomy interior create a stress-free travel experience, whether you’re walking around the block or flying across the country. It’s everything your adventure cat needs to explore the world beyond the windowsill.
Why Your Cat Wants It:
- Safe, structured backpack made for larger cats
- Great for travel, hiking, vet visits, or everyday exploring
- Breathable mesh panels and padded comfort for long outings
2. Coming Soon: Crumps’ Naturals Gutsy Cat Treats
These gut-focused cat treats are formulated with the feline microbiome in mind. Crumps’ Naturals Gutsy Cat Treats come in three functional formulas—Balance (for overall gut health), Calm, and Happy, to support digestive wellness and behavioral harmony. Made with high-quality ingredients, each bite is designed to nourish your cat’s body and mind. Coming to market in October!
Why Your Cat Wants It:
- Prebiotics to support the gut-brain connection
- Tailored formulas for mood, digestion, and vitality
- Naturally tasty and easy to digest
3. HICC Pet Deodorizing Pet Glove Wipes
These innovative glove-shaped wipes are a game-changer for quick-to-medium pet grooming, no water or rinsing needed. Infused with fermented coconut oil, chamomile, aloe vera, and essential fatty acids, they effectively deodorize, moisturize, and soothe your pet’s skin and coat. Hypoallergenic and vet-recommended, they’re free from soap, parabens, alcohol, dyes, and harsh chemicals, making them great for pets with sensitive skin. The soft, quilted texture makes cleaning even delicate areas easy and comfortable, whether it’s paws, face, or that hard-to-reach bum.
Why Your Cat Wants It:
- Gentle, multi-area cleaning with a spa-like feel
- Nourishes skin and coat while removing odor and dander
- Safe for all ages, including cats, dogs, puppies, and sensitive skin
4. Meowijuana Lollies
Meowijuana’s Lollies blend two irresistible ingredients, compressed catnip and silvervine, into a playful, chewable stick that delivers double the delight. Designed to stimulate your cat’s natural instincts to chew, bat, and lick, these lollies support both mental and physical enrichment. The unique texture and aroma encourage playful engagement while promoting relaxation and satisfying oral stimulation. It’s enrichment, relaxation, and a little mischief—all in one bite.
Why Your Cat Wants It:
- Dual-powered with silvervine and catnip for maximum appeal
- Encourages natural chewing and play behaviors
- Supports mental stimulation and stress relief
5. Happy Snack by FELIWAY
Happy Snack by FELIWAY is a light, creamy, lickable treat designed to soothe anxious cats and strengthen the human-feline bond. Infused with alpha‑casozepine, a natural milk protein known for its calming properties, this snack promotes relaxation in a tasty, hassle-free format. It comes in savory Chicken and Salmon flavors, with no added sugar, preservatives, or artificial colors. Loved by approximately 86% of cats in trials, it can be given daily, straight from the stick, atop food, or from your finger, for a moment of peace and connection.
Why Your Cat Wants It:
- Delivers calming comfort through alpha‑casozepine, a naturally soothing milk protein
- Delicious chicken or salmon flavor cats adore
- Low-calorie, clean-ingredient treat that integrates easily into a daily calming routine
6. sWheat Scoop Cat Litter
Made entirely from renewable, farm-grown wheat, sWheat Scoop offers a plant-based approach to odor control and clumping. It’s natural enzymes eliminate smells, while high-starch content creates firm, scoopable clumps—without synthetic chemicals, dyes, or fragrances. It’s low in dust, easy on paws, and safe for both cats and the planet. Biodegradable and flushable (where permitted), it’s a clean choice for conscious cat parents.
Why Cat Parents Love It:
- Fast-clumping, low-dust formula made from wheat
- Naturally neutralizes odor with no added scents
- Biodegradable and sustainable, with options for multi-cat households
Innovating Feline Wellness and Enrichment
SUPERZOO 2025 united some of the most inventive minds in the pet space, resulting in a standout selection of new products designed to delight both cats and their caretakers. These thoughtful innovations go beyond basic care. They support our kitties’ mental and physical well-being while strengthening the bond we share with them. With these new tools and toys in hand, we’re stepping into a future where feline care is more enriching, intuitive, and joy-filled than ever before.