Every year, SUPERZOO brings together established pet brands, emerging companies, and creative minds from across the industry, giving us a chance to discover products designed to make life with our pets even better. And cats certainly aren’t being left out of the fun in 2026. From tempting new foods and lickable supplements to cozy beds, grooming essentials, and products that make everyday cat care easier, this year’s show floor has plenty for feline families to discover.
We searched SUPERZOO 2026 for standout cat products that caught our attention, focusing on finds that offer something useful, interesting, comfortable, or downright irresistible for our favorite felines. Whether you live with a picky eater, a professional napper, or a cat who believes grooming should happen strictly on their terms, these are some of our favorite cat products from SUPERZOO 2026.
What Is SUPERZOO?
SUPERZOO is an annual pet retail trade show in Las Vegas that brings together thousands of professionals from across the pet industry. Brands and manufacturers use the event to showcase products spanning pet food, treats, health and wellness, grooming, toys, accessories, and other essentials for dogs, cats, and additional companion animals. Along with its expansive marketplace, SUPERZOO provides opportunities for education, networking, and the discovery of emerging trends and innovations shaping the pet industry.
Top New Cat Products From SUPERZOO 2026
Best Cat Beds
Tall Tails Cuddle Donut Bed
Cats have elevated sleeping to an art form. Whether they’re curled into a perfect circle, stretched across the couch, or somehow asleep in a position that looks physically impossible, finding the right napping spot is serious business. The Tall Tails Cuddle Donut Pet Bed was practically made for cats who believe curling up is the only proper way to sleep.
Part of Tall Tails’ Dream Chaser series, this fluffy donut-style bed is luxuriously overstuffed and designed for pets who love to burrow and curl. Its raised, cozy shape surrounds your cat as they settle in, creating a snug space for naps, nighttime sleeping, or simply hiding from the exhausting responsibilities of being a cat. The bed uses Tall Tails’ Real Feel Fabric and comes in five sizes. Better yet, for humans sharing their homes with furry creatures, it’s machine washable and dryable for easier cleanup.
Why Your Cat Will Love It:
- Cozy donut shape made for curling up
- Luxuriously overstuffed
- Raised sides create a snug sleeping space
- Real Feel Fabric
- Available in five sizes
- Machine washable and dryable
Best Ear Care
ZYMOX Enzymatic Ear Solution for Cats & Kittens
Cats may be experts at keeping themselves clean, but sometimes they need a little help with areas they can’t handle completely on their own. ZYMOX Enzymatic Ear Solution for Cats & Kittens gives cat parents an ear-care option specifically intended for felines.
ZYMOX is known for its enzymatic approach to ear care, and this formula provides cat parents with a convenient product to have available when their feline needs some extra attention around their ears. For anyone who has ever tried convincing a suspicious cat that an ear-care routine is actually in their best interest, having a straightforward product on hand can make an already challenging task a little more manageable. It may not generate the immediate excitement of opening a new bag of treats, but helping cats stay comfortable is something every feline family can appreciate.
Why Cat Parents Will Love It:
- Designed for cats and kittens
- Enzymatic ear-care formula
- Convenient for at-home ear care
- Made with feline needs in mind
- A practical addition to your cat-care supplies
Best Kibble + Air Dried for Cats
Redbarn Cat Air Dried Chicken Recipe
Cats can be famously particular about what earns a spot in their food bowl, but Redbarn’s Cat Air Dried Chicken Recipe gives them something new to investigate. Part of Redbarn’s Air Dried Powerfood line, this chicken recipe offers an alternative to traditional kibble while delivering the meaty flavor cats crave. The air-drying process gives the food a different texture and approach to everyday feeding, making it an interesting option for cat parents looking to shake up their feline’s usual menu.
Chicken takes center stage, which should immediately earn some attention from cats who prefer their meals on the meaty side. And for households ruled by felines who seem to grow suspicious whenever the same food appears in their bowl too many days in a row, an air-dried option can provide a welcome change of pace.
Why Your Cat Will Love It:
- Made with chicken
- Air-dried food offers an alternative to traditional kibble
- Meaty flavor cats can get excited about
- Crunchy, satisfying texture
- Easy way to introduce something different at mealtime
Best Cat Supplements
Pet Honesty Cat Squeezables
Getting a cat excited about a supplement can sometimes feel like a challenge worthy of its own reality show. Pet Honesty Cat Squeezables take a much more feline-friendly approach. These lickable supplements combine functional support with a creamy texture cats can enjoy, turning something beneficial into something that feels much more like treat time.
The Squeezables collection includes formulas designed to support different areas of feline wellness, giving cat parents options based on their pet’s needs. The easy-to-serve format can also be especially convenient for cats who immediately become suspicious when something unfamiliar appears in their food bowl. Serve it straight from the tube, add it to your cat’s meal, or use it as an extra-special treat. However you offer it, the lickable format may make supplement time considerably more exciting for your feline.
Why Your Cat Will Love It:
- Creamy, lickable texture
- Makes supplement time feel more like treat time
- Multiple formulas available
- Easy to serve
- Can add extra excitement to your cat’s routine
Best Grooming Wipes
HICC PET Deodorizing Cat & Dog Glove Wipes
Most cats take their personal grooming extremely seriously. Unfortunately, that doesn’t mean they never need a little assistance from their humans.
HICC PET Deodorizing Cat & Dog Glove Wipes offer a clever alternative for those moments when your feline needs freshening up but the idea of an actual bath sounds like a terrible experience for everyone involved. Instead of holding a traditional wipe, you wear the glove directly on your hand and gently wipe your cat’s coat. That makes it easier to maintain contact as you clean while helping the experience feel a little more like ordinary petting. The no-rinse wipes can help clean away dirt and dander between baths while tackling unwanted odors. They’re also made with ingredients including coconut oil, aloe, and chamomile.
For cats who immediately flee at the sight of traditional grooming supplies, disguising cleanup time as a petting session may be a particularly clever approach.
Why Cat Parents Will Love Them:
- Wearable glove design
- Helps make cleanup feel more like petting
- No rinsing required
- Helps remove dirt, dander, and odors
- Useful for quick cleanups
- Designed for both cats and dogs
Best Premium Wet Cat Food
Wellness Signature Selects
Cats have high standards when it comes to what lands in their bowls, and Wellness Signature Selects is giving feline food critics seven new gourmet recipes to explore, including two kitten versions of fan-favorite recipes. These hand-crafted, artisanal recipes are hand-packed with delicate flakes of tuna or tender shreds of chicken served in savory sauces or broths. Protein is the first ingredient, helping satisfy cats’ natural carnivore cravings, while the moisture-rich recipes support healthy hydration.
There’s plenty of variety for cats who like to keep their humans guessing about what they’ll actually eat from one day to the next. The seven new recipes include Tuna & Mackerel, Chicken & Lamb, Duck & Turkey, Chicken & Quail Egg, Tuna & Tilapia, Kitten Flaked Skipjack Tuna & Wild Salmon, and Kitten Shredded Chicken & Chicken Liver.
With combinations ranging from seafood favorites to poultry-packed recipes, Signature Selects brings gourmet flavor, tempting textures, and extra moisture to the bowl. The recipes also contain no added artificial flavors.
Why Your Cat Will Love It:
- Seven new gourmet recipes
- Protein is the first ingredient
- Delicate tuna flakes or tender chicken shreds
- Served in savory sauces or broths
- Moisture-rich recipes help support healthy hydration
- Two recipes specially made for kittens
- No added artificial flavors
- Plenty of protein and flavor combinations for variety
The Cat Products We’re Excited About From SUPERZOO 2026
One of the best parts of exploring SUPERZOO is seeing how brands are finding new ways to solve everyday pet-parent problems while giving our animals even more opportunities to eat, play, relax, and live comfortably. The cat products we’ve discovered for 2026 cover plenty of important feline territory. There’s new food for discerning taste buds, a lickable way to make supplement time more enticing, a cozy bed built for serious napping, and practical products for grooming and ear care.
Of course, anyone who lives with a cat knows earning feline approval is never guaranteed. But these SUPERZOO finds certainly give our notoriously selective companions plenty to investigate. And we’re not finished exploring yet. As we discover more standout cat products from SUPERZOO 2026, we’ll continue adding our favorites to this list. Check back to see what else earns a spot among our top new cat products from this year’s show.