Not Your Average Kitty Litter–PrettyLitter Is Saving Feline Lives

Written by: Adri Sandoval
Adri Sandoval is the Special Projects Manager for iHeartDogs and iHeartCats. Her work has deepened her love for animals, fostering a strong passion for rescue and animal advocacy.Read more
| Published on January 28, 2019

The litter box in your house might have a bad reputation, but a new name in kitty litter is changing everything pet parents know about how to keep cats healthy. PrettyLitter is the official litter sponsor of iHeartcats, and their revolutionary kitty litter is not only affecting how people view litter boxes, it’s also saving lives and keeping families together. 

Let’s face it, you love your cat, but you don’t love the daily task of cleaning out the litter box. It’s not as fun as kitten playtime or cat cuddles, but you do it because it keeps your feline friend happy, clean, and healthy—not to mention it keeps your house in good order. You’re used to performing the necessary chore for the sake of sanitation, but with PrettyLitter, cleaning the litter box is an opportunity to safeguard feline health.

PrettyLitter uses special color-changing health indicators to reveal potential health problems. Known for their stoic natures, cats don’t always show when they aren’t feeling well. They hide their symptoms and behave normally even when their health is at risk. As a result, pet parents have to wait for symptoms to progress before they realize it’s time to schedule a vet visit. By that point, it’s often too late.

Inspired by Love to Protect Feline Health

PrettyLitter founder Daniel Rotman knows first-hand how it feels to lose a feline friend too early. After graduating from Harvard, Daniel knew he had to follow his passions. He had countless doors open to him in the professional world, but an experience from his past inspired him to do something meaningful for future pet parents and feline health.

Growing up, Daniel loved a cat named Gingi. Gingi held a special place in his heart, and years after the cat’s death, Daniel still thinks about that special relationship. When Gingi got sick, there was nothing Daniel and his family could do. The symptoms presented themselves too late, and the beloved cat soon died from what could have been a treatable feline illness.

The loss was heartbreaking, but Daniel translated that difficult time in his life into an idea that’s helping countless cats just like Gingi. Gingi’s death became the inspiration for PrettyLitter, and Daniel’s memory of his precious pet is making a big difference for families with felines.

When Gingi was sick, Daniel took note of how veterinarians used urinalysis to test for and identify different health issues. He thought that if only he could do that on his own, he could tell when something wasn’t quite right with his pet. Now with his degree and backing from industry experts, that’s exactly what PrettyLitter does.

How PrettyLitter Works

When a cat climbs into their favorite litter box full of PrettyLitter, it’s like an at-home urinalysis. Health indicators in the litter measure the pH levels of urine and change color based on feline health. The color changes are obvious and make it easy to keep cats healthy and spot otherwise invisible health problems. Once you know what’s going on, you can make the decision to take your cat to the vet.

Blue Litter: If PrettyLitter turns blue or dark green, it means the cat’s urine has a high pH level. In veterinary terms, this means the cat could be suffering from a urinary tract infection, and they’re at a high risk of developing bladder crystals and stones.

Yellow Litter: Yellow or orange litter is an indication of abnormal acidity. The cat may be experiencing metabolic acidosis or kidney tubular acidosis. It can also mean crystals and stones are forming in the bladder.

Red Litter: If a pet parent finds splotches of red in their cat’s kitty litter, it means there is blood in the cat’s urine. PrettyLitter detects even trace amounts of blood that would otherwise go unnoticed. Kidney disease, clotting disorder, bladder cancer, and bladder inflammation, are all possible reasons for the blood.

Veterinarian-Trusted Kitty Litter Technology

PrettyLitter has been proven to work, and veterinarians and pet parents alike are using it to save feline lives. Dr. Geoff DeWire, recipient of the Pfizer Clinical Achievement Award in Veterinary Excellence, tested PrettyLitter with cats known to have urinary tract infections and other feline urinary health issues. He saw first-hand how accurate the technology is, and he recommends pet parents use PrettyLitter to keep cats healthy no matter their age.

Early detection of an illness is crucial. It means treatment can be started sooner, pain and suffering is minimized, and cats have higher chances of making full recoveries. Gingi didn’t have the advantage of PrettyLitter, but your cat does. This forward-looking brand of kitty litter is affordable, odor-trapping, and it’s delivered for free right to your door. Protecting feline health has never been easier.

For a limited time, receive 20% off your first order when you use code IHEARTCATS. So enjoy peace of mind like never before. PrettyLitter is so much more than just litter. It’s a lifesaver!