Welcome to Our Furry Family, where the real masterminds behind iHeartCats are always purring, playing, and occasionally napping on the job. These feline visionaries inspire everything we do, reminding us why we’re so passionate about helping cats in need. From approving products to crafting content, each member of our team brings their unique cattitude to the table (or keyboard). After all, who better to guide us than the cats themselves?
(Yes, these are really our cats!)
Rocky, Chief Executive Cat (CEC)
With his sleek gray coat and steely gaze, Rocky commands the iHeartCats empire like the natural-born leader he is—or at least that’s what he tells everyone. In reality, his Dad, Justin (one of our co-founders), thinks he’s in charge, but Rocky knows better. Rocky spends his days overseeing operations from his favorite perch, approving decisions with a slow blink or disapproving with a dramatic tail flick. When he’s not busy running the show, he enjoys lounging in sunbeams, perfecting his laser-pointer hunting techniques, and reminding everyone that behind every successful human is a cat calling the shots.
Jack, Director of Partnerships
Jack takes his role as Director of Partnerships very seriously—especially when it comes to catnip. His dedication to sourcing the finest brands borders on obsessive (and slightly suspicious), but he swears it’s all in the name of quality control. Jack knows that cats are superior to dogs (obviously) and deserve nothing but the best. When he’s not busy “testing” catnip samples, he’s negotiating purr-fect deals, pawing through proposals, and reminding everyone that his work is for the greater good of feline-kind.
Ambrose, Office Manager
Ambrose runs the iHeartCats office with military precision—or at least that’s what he wants you to think. Whether he’s supervising team meetings from atop the filing cabinet or inspecting snack inventory (by sampling it himself), Ambrose keeps things running smoothly. He’s a stickler for punctuality, ensuring staff arrives on time by strategically knocking items off desks at sunrise. When he’s not enforcing office policies, Ambrose can be found organizing his toy stash, napping in the inbox tray, or glaring at anyone who dares take a break without his approval.
Amy, Creative Strategist
Amy brings her creative genius to iHeartCats by offering her “paws-on” approach to every project—usually by sprawling across keyboards mid-brainstorm. With an uncanny ability to type gibberish that somehow inspires brilliance, Amy ensures no idea goes unnoticed. She’s a master of thinking outside the box, especially if the box is cozy enough for her to nap in. When she’s not hard at work, Amy can be found supervising desk setups, batting pens off tables, or napping in impossibly small spaces. Her motto? “If I fits, I strategize!”
Charles (pronounced Char-rals), Head Honcho of Publishing
Charles oversees the Publishing Department with the air of a distinguished literary critic. He spends his days meticulously editing articles by walking across keyboards and adding his unique touch (a.k.a. extra letters and mysterious spaces). Known for his sharp wit and sharper claws, Charles ensures every piece resonates with cat lovers. Off the clock, you’ll find him perched regally on bookshelves, knocking over anything that doesn’t meet his high aesthetic standards. His hobbies include nibbling the corners of bestseller novels and hosting dramatic poetry readings to his stuffed mouse audience.
Milky, Graphic Designer
Milky is the artistic mastermind behind our stunning visuals, combining natural talent with just the right amount of laziness to achieve creative brilliance. Often found lounging on a bed, pawing at books for “inspiration,” Milky insists this is part of his process. His designs are as sharp as his claws, and his ability to turn a blank page into a masterpiece is nothing short of meow-velous. In his downtime, Milky enjoys slow blinks of contemplation, rearranging his toy collection for “aesthetic balance,” and dreaming up his next big idea—usually right before another nap.
Poncho, Content Strategist
Poncho approaches content strategy with the precision of a cat pouncing on a red dot. From his sunlit window perch, he expertly crafts ideas that grab attention—sometimes literally, as evidenced by his attempts to “attack” the camera during brainstorming sessions. Poncho’s knack for spotting trends is rivaled only by his dedication to chasing reflections. When he’s not plotting viral content, he enjoys swatting at sunbeams, sharpening his claws on highly important documents, and reminding everyone that the best ideas come with a little attitude.
Allan, Head Writer
Allan is the literary genius behind our purr-suasive prose, and he knows it. With a perfectly aloof expression that says, “Don’t bother me, I’m too smart to talk to you,” Allan crafts copy that’s as sharp as his wit. He spends his days perched regally on his favorite chair, editing with a single raised paw and delivering judgmental tail flicks to inferior drafts. When not penning masterpieces, Allan enjoys staring thoughtfully into the distance, pretending not to care about catnip, and maintaining his image as the intellectual heavyweight of the team.
Paws Behind the Purpose
At iHeartCats, our team isn’t just about humans—it’s powered by paws, whiskers, and a whole lot of cattitude. Our furry family reminds us every day why we do what we do: to create a world where every cat has a happy home and a full belly. Together, we’re making a difference, one purr at a time.