Driven by Compassion, Inspired by Cats.

At iHeartCat.com we are dedicated to Healthy Cats, Happy Homes, and Empty Shelters. This philosophy is the heartbeat of our mission, propelling us to create a platform where cats aren’t just celebrated, they are truly loved and cared for. This is not just an ideology, it’s our promise, our commitment to every single furry friend out there.

Our Origin

How does a dog lover, deathly allergic to cats, end up founding an organization that celebrates the love of these furry felines? It all started with one small miracle: a cat named Rocky.

At the time, I could never have imagined that my life would revolve around cats. I was a dog person through and through—until my wife suggested we adopt a cat. My reaction was swift and firm. I was allergic to cats. Whenever I entered a house with a cat, my eyes swelled, my sinuses clogged, and asthma attacks followed like clockwork. The idea of having a cat in our home seemed impossible. But then came Rocky.

iHeartCats Co-Founder Justin Palmer with his rescue cat “Rocky”

Rocky wasn’t just any cat. He was a survivor—a Panleukopenia survivor, to be exact. His story captured my heart the moment I saw him online. He had fought through so much already, and yet, there was something about him that I just couldn’t ignore. My heart ached, and I knew my wife was right: we had to meet him. But there was a catch—my allergies. If I was going to bring this miracle kitty into our home, I had to be sure I wouldn’t be allergic.

So, following the rescue’s suggestion, I borrowed Rocky’s favorite blanket, rubbed it all over my face, and waited. The minutes dragged on, but then something incredible happened: I had no reaction. Somehow, I wasn’t allergic to Rocky!

When we finally met him, he was shy and scared, but his heart warmed up to us, just like ours had to him. He became a part of our family, and that’s when it hit me: something bigger was meant to happen.

That little miracle—Rocky—was the spark that lit the fire.

Today, iHeartCats has donated over 6 million meals to homeless cats across the country. We’ve rescued more than 1,000 cats from overcrowded, at-risk shelters and flown them to areas where they can find forever homes. The iHeartCats store has served over 200,000 people and our blog sees over 1 million readers each year!

We advocate for adoption, encouraging our community to open their hearts to a furry family member who needs a home.

We believe in empowering pet parents with knowledge, helping them understand how to provide the best care for their cats.

From cute pictures to funny tales, we delight our audience with engaging content that celebrates our beloved furry friends.

We diligently select the best content and products for cat lovers, aiming to be the go-to destination for all things feline.

We foster a vibrant community of cat enthusiasts, facilitating open discussions, knowledge sharing, and meaningful connections.

All of this happened because a cat lover who was allergic to kitties learned how to ❤️heart cats.

Thank you for being a part of this journey.

Justin Palmer
iHeartCats CEO & Co-Founder