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Project Play™ Flexible Feather Wand With Bells Cat Toy


  • 45 Reviews

This isn’t your average feather on a string! The wand features a thin, flexible wire that almost feels like it’s got a life of its own. With just the slightest movement, the feather tip bounces and jingles, capturing the attention of any cat.

Best of all, every toy purchased provides one toy for a shelter cat!

Wire wand measures 36″
Feathers measure approximately 7″


Handle: Plastic

Wire: Coated steel


Did you know that when someone is considering adopting from a shelter, a cat’s perceived playfulness is one of the top 3 most important factors?

However, what happens when a cat is locked up in a kennel all day? They’re bored and they’re scared. This leads to anxiety, which can even manifest itself as aggression. Long story short, lonely, bored cats are not adopted at high rates, and as a result, many are euthanized.

Knowing how important playfulness is to potential adoptees, we asked ourselves how can we increase adoption at the shelters we already provide food for? We talked to shelter workers and they told us about the need for high quality, durable toys for the cats.

When shelter cats are seen playing with toys, adoption rates skyrocket!

Adoptees begin to imagine playing with the cat in their home. They imagine their children enjoying the company of their new pet. In a nutshell, play changes everything!

Knowing this, we got to work, and came up with Project Play. For every toy you purchase for your cat, a toy will be donated to a shelter cat in need. Whether it be a scratcher, or a simple catnip toy,  it’ll be a high quality, durable toy that’s perfect for cats at most shelters.


Only 9 left in stock

This product provides 1 Cat Toy
for a Shelter In Need - Learn More
Standard shipping from California via USPS (3-5 business days) or 3-4 weeks (Outside USA).

Verified Customer Reviews


Love it!!! By: Sandra


My cat drags this feather toy all over the house like it is her blanky. Love it! By: Nicole


My cats love this thing. By: Mary


MY boy exhauses himself with this toy By: Adrienne


Loves it, jumps and plays when I play with him and carries it around when he's through jumping and running. By: Kaaren


This is by far my cats favorite toy. He trots around the house dragging it behind him. By: Jessica


My cats love this toy and it is also quite handy to hide and store as you can just stick the handle back into the ringed wire. By: Penny


My cat loves it. Feathers are always a great choice. By: sally


very good By: Fiona


Great toy. Well built and sturdy enough for my big boy cat. Excellent price as well. By: Christine


No comment entered by customer. By: Mikaelanne


No comment entered by customer. By: Paula


My Binxi played with this so long my arm was tired! By: Cristi Jo


No comment entered by customer. By: Kelley


My cat is nuts for this toy. By: Cathy


I have a happy kitty cat. By: Burunda


All four Cats loved it. By: Nadine


Cats really like this. By: Michael


Toby loves this! By: Miranda


My cat is crazy for this toy! By: Cathy


No comment entered by customer. By: Sara


Love this! By: Jade


I'm 6 of the fur babies went crazy over this toy By: Rebecca


Cats are obsessed by this thing - they LOVE IT By: Justine


got my 14yo unsocialised tortie interested first time By: Nina


My cat went insaine over this toy. I had to get 2 more! By: Shannon


Fun fun fun for my 4 kitties! By: Jennifer


My furbabies ?? love this! By: Suzanne

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