“People Say We’re Crazy for Doing This on Black Friday”

Dear iHeartCats Family,


Every year for the past 4 years we’ve written you a letter right before the holidays. AND every year we are so honored and humbled to reflect on how truly generous you are.

This year was no exception. You poured out into those who were truly in need:

  • 330,000 meals donated to shelters

  • 5,000+ miles of transports funded, moving pets out of kill shelters

  • Over $130,000 raised for disaster relief to aid animals

We are in complete awe of what you have done and continue to do!

As we enter this holiday season, it is very common business advice to run a ton of deals and make as much money as possible.

We completely ignored that advice. We want the shelters, rescues and dogs to get all the deals.

This weekend we are doubling the meal donations to rescues and shelters on every single purchase! Every single item does twice as much good.

Our goal is to raise 25,000 full belly meals for shelters and rescues and with your help we will far exceed that. Will you help us?

In gratitude,
Marshall & Justin
iHeartCats Founders

Need some ideas to get started? Start shopping for shelters here!

Written by Justin Palmer
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