This week, Cat’s Pride launched a national “Couple of the Week” promotion as part of the launch of the new Cat’s Pride Fresh & Light Ultimate Care lightweight litter. The “Couple of the Week” photo contest runs April 15 – June 14, 2016.
The promotion is part of the new “Cats are Complicated. Great Litter is Simple” campaign that features award-winning actress Katherine Heigl, best known for her roles in Grey’s Anatomy, 27 Dresses and Knocked Up. In partnership with the Jason Debus Heigl Foundation, Cat’s Pride is donating a portion of sales proceeds from their new Fresh & Light Ultimate Care products to benefit the Foundation.
“At Cat’s Pride we know the relationship between a cat and its owner can get complicated,” said Dan Jaffee, president and CEO of Oil-Dri, the makers of Cat’s Pride. “We look forward to celebrating the unique bond owners have with their cats with our Couple of the Week promotion.”
Cat lovers can enter once weekly and are asked to submit a photo of themselves with their cat, along with a story of what makes their relationship complicated online at catspride.com/couples.
Once an entry is received on the site, a link will pop up for you to share on Facebook or Twitter or both. You can create your own message asking for votes, using the website: catspride.com/couples
Voters who use this link will be directed to the home page where the Vote button is located right next to the Enter button. In addition, visitors to the home page can scroll through all the entries received and click on a photo. Once they click on a photo, a Vote box pops up in the bottom right hand corner of each picture. One vote per day per IP address is allowed.
The submission with the most votes at the end of the contest will win the grand prize of $2,500. See the site for official contest rules and additional details. The prizes well be awarded as follows:
- One winner will be chosen weekly and entries will be judged for originality, creativity, authenticity, relationship complexity and entertainment value. Seven weekly winners will be selected for a $1,000 prize.
- A weekly second place prize will also be awarded for a year’s worth of free Cat’s Pride Fresh & Light Ultimate Care lightweight litter.
- One grand prize winner will be selected at the end of the promotion, based on the highest number of social media votes, to win $2,500.
- The contest winners will be showcased on the contest Facebook page and announced through social media and email.
Cat’s Pride Fresh & Light Ultimate Care is a revolutionary litter that delivers the ultimate performance, including 10 day odor control, the strongest clumps, and low tracking. Cat’s Pride Fresh & Light Ultimate Care is the best lightweight litter and is 50 percent lighter than traditional scoopable litters.
Learn more here. Cat’s Pride Fresh & Light Ultimate Care